Do you want to establish a UX culture in your business, and you don't know how? It is essential to bring a UX culture into the company. We know it's not always an easy task and that's why we decided to bring some tips on what we did to start getting a UX culture into the company and explain why this can help or inspire you to bring that to your business too! Check now our proven tips that can help you get started:
Start locally
If your company has designers and developers, you must show them that UX is more than just screens. For example, the companies we work for start giving brief presentations on developed projects during sprint release meetings.
As a result, developers can see that there is much more behind the scenes until the display's output is reached and also understand the importance of programming them how they are designed to work.
Including business leaders
Establishing a UX culture that works and has the support of business leaders. Without this support, it would be difficult for designers to spend hours of their work applying the methods and ideas that help implement the UX culture in the company.
You can do this by showing them some users using the product. Seeing how real people interact with the product will likely convince you that the research, testing, and user effort are essential and worth investing time and money.
Spreading Information
Often people don't know what UX is or have a misconception about UX, so it's up to us to spread that knowledge further. Choose topics related to user experience or design in general so that every assigned period (perhaps every 15 days or as you see fit), you can offer an open "mini-class" on a chosen topic, inviting all members of the company to participate.
This is an enjoyable way to bring new learning to everyone (including you!), as well as a way to ask questions and stimulate discussion about design and user experience between teams.
Get Global
Remember when I talked about starting locally? After a while, you can try to develop the idea into something more global, involving the entire company, not just single teams. Do you usually gather at work with all employees? If so, great! Take the time to present the final UX project's developed processes so everyone can see how and when it was done.
If you do not have this shared meeting space, you can organize specific meetings to present projects. But keep it brief, or you may lose your audience's attention.
Provide data and reports
If possible, provide brief data summaries and research reports to everyone in the company.
In this way, you make the work done more transparent and allow people from other groups to analyze the UX data gathered during the search and use that data to make better decisions or even get information related to their field.
Next steps
Implementing a UX culture is an ongoing process that needs to be nurtured daily. We are aware that we are still on this path and have a lot of work to strengthen this culture with the companies we work for. Some of the actions we plan to highlight are:
Get developers more involved in the design process
Get them involved in research, usability testing, workshops, and more
Disseminating design techniques and methods to other groups
Bring the design team closer to others and focus on the user
Let's start implementing these 5 essential tips for your business today
Click here to get a quote and start a UX culture in your product or service
How to use a UX culture to enhance your business's digital presence
Companies of all sizes and segments have adopted UX strategies to mark their digital presence. One of the tools used to speed up these actions is applying UX to the institutional website itself, an important communication mechanism between the company and the public and customers, whether current or future. Having a page about your business on the web is no longer a showcase to expose what your company does and what are the means of contact.
A successful institutional website has been tailored to meet the needs of the organization, customers, and key stakeholders. And most importantly, being able to generate business.
Thus, some UX characteristics must be prioritized in constructing or reformulating a corporate page on the internet. Access and page loading must be fast, relevant content with always up-to-date information, and clean and attractive visuals are some of them. Consequently, your company's institutional website will rank well in the main search engines. That is, it can appear in the first positions.
Support of a UX web ecosystem
It is possible to have a UX institutional website with a customized architecture, which loads quickly and ranks well in searches with the support of a web ecosystem. Unlike website creation agencies, we combine technology, consulting, and development know-how to create complete projects on the web.
Need a website that is fast, looks great, and ranks high in searches?
We are experts in creating websites just like that. Click here to get a free quote!
Our UX and development team work together to deliver added value to complete web projects, enhancing customers' digital presence. Check out some of our differentials on UX web ecosystem projects:
We have proven high performance with tests on renowned tools on the market, ensuring good navigation to the end user, making them stay on the site longer.
Element dynamics gives the client autonomy and greater control over the site and creating strategic pages without development intervention.
SEO with an optimized structure to achieve good search rankings and lead capture.
Architecture is created within the team, which leads to the structure and possibilities within the UX project without dependencies on third-party codes and performance gains.
Design is structured so that the customer validates the entire layout, and patterns are created for elements and pages that will later be developed, opening the possibility of a UX layout update simply.
Remember, your website represents your company on the internet, and it is the first thing potential customers will look for about your business.
To stand out in the highly competitive digital environment is necessary to work with UX strategies, methodologies, and good decision-making.
Conclusion
A UX culture starts with the top. If you want to see change, it’s important that those at the top are on board and understand the value of a good user experience. Once they do, it will be easier to get everyone else in your organization on board. Creating a UX culture also requires buy-in from team members throughout your company. Everyone needs to be working towards the same goal if you want to create an effective and efficient user experience. Finally, don’t forget about design! Design is crucial for all teams and organizations, but user experience concerns should be broader and touch every point of any product or service. Are you ready to establish a UX culture in your business? Let us know how we can help!