To get the best results, it is essential to remember that usability defines how easy it is for the visitor to use the page’s functions. Then, a user-friendly website allows the user to locate himself and understand how everything works quickly when interacting with the product. Want to know which features are essential for a pleasant user experience on your page? So, stay with us and check it out below!
How to structure a user-friendly website with good UX?
The interface has elements that allow the user to interact with the page. These are buttons, lists, images, menus, and so on. See the characteristics that should be considered in developing a user-friendly interface.
Loading
A fast website makes the user experience more pleasant. Research indicates that visitors don’t want to wait more than 3 seconds for a website to load: 53% of them abandon it if they have to wait longer. So, pay attention to that aspect.
Navigation
The site structure must allow fluid, user-friendly navigation. That is, the user must know where he is, where he should go and what he has to do on the site. Navigation must be organized so that the visitor is interested in returning.
Functionality
The user must be able to complete tasks without difficulty. After all, if the audience cannot use the site, why would they revisit it? The learning curve should make the user identify themselves and be able to navigate in a user-friendly website.
Accessibility
When we create a user-friendly interface with accessibility in mind, we increase the chances that people will be able to use a product perfectly regardless of their capabilities, context, or condition. Users with permanent or temporary visual, motor, hearing, speech, or cognitive impairments are included.
Want to know more about how design with accessibility in mind can increase the likelihood that people will be able to use a product correctly regardless of their abilities, context, or situation? Click here to check our article about why accessibility design matters and what are the benefits
Contents
Content is the best way for the company to create a bond with the customer. It must bring what the user is looking for, in the form of images, texts, sounds, videos, or social media, to help strengthen the brand and build the organization’s reputation.
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How to evaluate if the site is user-friendly?
We must consider typography, illustrations, layout, and white space balance to understand if a website is user-friendly.
Typograph
The font (typology, size, color) must be comfortable to the eye. After all, typography makes up a good part of the user-friendly interface, and, with the frequent use of mobile devices, it is natural to read more and more on smartphones. In addition to the proper size, the contrast between it and the background must be adequate, as if the user cannot read it, it affects their overall experience.
Menus
Navigation should be as simple as possible. Therefore, the menus should make your access easier while exploring the page. Remember that a good menu is always uncomplicated and straightforward, so the visitor has a clear path to reach the information quickly.
Contact
The visitor should quickly find the contact area. This is what will ensure that the company makes the most of opportunities. Forms should be brief, as it is common for the visitor to give up when they find too long forms.
What is the concept of a user-friendly interface?
It’s associated with the website’s intuitive features, easy-to-use, and conveying confidence. In addition, a user-friendly product is much more likely to have high retention and conversion rates.
It is worth remembering that UX and UI are different things, although connected. While the UX focuses on meeting the usage expectation, the UI demonstrates that the app’s interface is personalized and easy to understand for the target group.
Accessible design principles
When developing a product, the first step is to be guided by two principles:
1. Clarity
Help users navigate by designing a clean interface.
2. Robustness
Design your app to accommodate a variety of users.
6 fundamental tips for a user-friendly app
Now that you know what user-friendly is, the first tip is to observe the successful competitors in your segment and the main features they offer for the user journey. One source of information is ratings and reviews; you can view the main criticisms and complaints that users have. Also, take the opportunity to delve into consultative materials on the subject.
1. Easy integration
Stop the user from having to register in the first navigation step, removing registration barriers, such as e-mail and credit card. Allow initial navigation and later ask for other information.
2. Hierarchy
The role of user-friendly navigation is that the user can easily navigate through the tabs and features of your product. For this, he must understand where he is. Pay attention to color, shape, text, and motion visuals.
3. Order of focus
The focus order concerns the flow of movements the user makes. So, when entering the product, it follows the layout order, reading the information from top to bottom. Therefore, the focus order is directly associated with the information hierarchy.
To determine focus points and movements, consider:
The order in which elements receive focus
The way the elements are grouped
Where the focus moves
When the in-focus element disappears
4. Layout
The user-friendly layout should be flexible and responsive. That’s because it must be able to scale the content according to the size of each screen, the type of device, and the various resolutions. Thus, the idea is to prevent all the text from not being displayed or being distorted for reading.
5. Conversational Design
In addition to the visible part, the textual part deserves attention when discussing a user-friendly interface. The conversational design proposes that language be close to human conversation. The more an interface leverages human dialogue, the fewer users need to be taught how to use it. The goal is a clear and empathetic experience.
6. Accessibility
Accessibility in a user-friendly design seeks for users with different conditions to be able to navigate within the platform. We should include people with low vision, cognitive impairment, blindness, motor impairment, hearing impairment, or situational impairment (such as a broken arm). An accessible product must support assistive technologies.
Conclusion
Creating a website that is both user-friendly and visually appealing can be a daunting task. However, by focusing on usability and ensuring everything works as it should, you will create an enjoyable experience for your visitors. We specialize in creating websites that are easy to use and look great. Let us help you create a user-friendly product that exceeds your customer’s expectations.