The complete guide to website design

Even large traditional media companies have used the internet to expand their reach and, as a result, their sales. Some professionals use their websites or blog as their sole source of income. It all comes down to building a successful website design.

In addition to breaking down physical barriers and allowing you to reach people worldwide, a successful website design will enable you to reinforce your authority over your niche market and, as a result, be found in the major search engines.

Many businesses and professionals choose to keep their profiles only on major social networks, which is also a viable strategy but has drawbacks. Facebook, for example, limits the reach of unpaid posts, which dramatically interferes with organic reach, which Google no longer does (as long as you don't break the ranking rules).

You've probably heard stories about people going to research a company and then abandoning the purchase because they couldn't find their website. This is more common than it appears because having a website design conveys a sense of dependability and professionalism, which is crucial.

Main benefits that your company acquires when creating a website design:

• Being found by search engines
• Show your product or service in more detail
• Gaining credibility and market strength
• Open 24 hours a day, 7 days a week

However, the most significant benefit of having a website design is the generation of leads, simply people interested in your products, services, or what you or your company offer. Remember that the lead is not yet a customer but has a high chance of becoming one.

A successful website design is an excellent lead generation tool because it allows people to consume your content, subscribe to your emails, and receive content regularly. This strengthens and narrows the relationship with the lead, eventually converting them into customers. However, the task does not end there: it is necessary to nurture this relationship so that the customer will return to you and refer you to others.

Now, enough theory; let's get to work on your website design.

5 steps to creating a website design to ensure your online presence

Creating websites is not difficult, but it necessitates some planning. You've come to the right place if you want to build a website design but aren't sure where to begin.

1. Establish a goal

Before you create your website design (or perform any other digital marketing action), you should understand its role in your overall strategy. Consider whether you want to promote your brand or business, gain new customers, increase sales, or assist your commercial team. Anyway, the goals are yours. 

In the previous post, we discussed content marketing and how to develop effective strategies. We discuss the importance of planning and some basic techniques for defining your goal and growing your online process.

2. Select and register a domain name

A good domain name is essential for your website design. After all, customers will find your company on the internet through this name, also known as a domain. So, the tip is to choose a name that is short, easy to remember, and relevant to your business or project. You can also select a website named after your company or brand.

Choose .org for organizations and non-governmental organizations, for example. For industrial branches, use .ind, and so on. It is straightforward to register a domain. You go to the domain registration page and check to see if the name you selected (for example, www.mysite.com) is available for registration. If this is the case, you can make a purchase right away.

3. Create your website design and make it public

After you've decided on a domain name, you can start working on your website design. We have already worked with thousands of businesses worldwide and can provide a complete website design creation service, from 0 to 1, without hassle.

You can also start with website builders if you don't have the funds to hire a professional website design company. Website Builders are aimed at those with little or no technical knowledge, allowing you to create websites quickly and easily by dragging and dropping elements onto the page.

Aside from the ease of creation and publication, website maintenance is also simple because it is integrated with various systems such as Google Analytics, Google Maps, YouTube, and the major social networks, among other tools for dissemination, monitoring, and SEO, among other functions.

Website hosting is in charge of securely storing all content on your website design and that your website is accessible to users 24 hours a day, seven days a week. Choosing a good hosting provider ensures that your website will be successful.

As you can see, there are numerous options, and your decision will be influenced primarily by your budget and the amount of time you have available to create your website design. When we think about creating a website, we immediately think about layout, branding, color composition, and page design.

4. Keep an eye on the performance of your website

To track the performance of your website, create a free Google Analytics account - a unanimous vote for monitoring performance.

It allows you to track the number of monthly visitors, conversion rate, bounce rate, and which pages on your site are the most popular, among other things. These figures will help you determine what is working and needs to be tweaked.

5. Increase website traffic

Website design built, published, and metrics set up. Is this the end of the work? No! Now that your site is up and running, you must drive as much traffic as possible.

Several ways to accomplish this include social media promotion, best SEO practices, and investing in sponsored links (Adwords and Facebook are some examples). The good news is that, in addition to your creativity, you have several resources at your disposal to implement new strategies.

However, you must continue to develop strategies to be successful with your website design.

8 website optimization principles

The process of creating a website design involves several stages. But, to help you along the way, we've compiled a list of tips that will undoubtedly come in handy during construction.

1. Create lightweight and fast websites

Smartphones are increasingly being used to access the internet. In practice, this means that it is critical to invest in a website that is optimized for this type of access. Avoid elements that make loading difficult or slow down the website design. This consumes a lot more mobile data, which may annoy the user.

2. Divide your content into menus and submenus

This item aids in site navigation and the identification of relevant content. On the other hand, if your website design is disorganized and difficult to navigate, it may discourage users from returning. Prioritize the hierarchical organization, starting with the broadest topics and working to the least comprehensive.

3. Take care of the pictures before publishing them

Large images are not always the best option because they become quite heavy and make the page difficult to load. Furthermore, treating them before publishing allows you to style them and add your brand, making them look even more professional.

SEO techniques can and should be used on images, as traffic from Google Images is a great way to drive traffic to your website. The image's title, captions, alt text, and URL must correspond to what it represents.

4. Create a unique appearance

Set a style for your site and stick to it. Intense colors are permitted as long as a logical relationship between them and the choice speaks to your brand and positioning. When in doubt, go with the website design and colors. The neutral s reduce the possibility of error while still printing elegance and sophistication.

Furthermore, because the website serves as a channel for your brand, you must pay close attention to maintaining your brand identity. This makes you easily identifiable in digital media, which is essential given the abundant content available. In addition to demonstrating personality and distinguishing oneself from competitors.

5. Consider the user journey

Put yourself in the user's shoes and create a logical navigation path. This includes menu design, content creation, and internal and external links. The clearer and more structured this trajectory, the better the user experience and conversion possibility on your website design.

6. Pay attention to page titles

The best content is meaningless if the title does not pique the reader's interest and he does not open it. A good title is also one of the essential SEO elements that will help the site rank higher in search engines. Assume the title is a parachute; nothing happens if it does not open.

7. Use only one type of font throughout the site

This is a strategy aimed at improving the site's visual harmony. Let's face it: it would be odd if each blog page used different colors and fonts. This can be uncomfortable for the user, so sticking to a pattern is essential. Always put readability, scannability, accessibility, and usability first.

8. Invest in a mobile-friendly website design

A successful website design is synonymous with a responsive website because it ensures that the content is perfectly visualized regardless of how the user accesses it, whether via desktop, smartphone, or tablet. Not to mention that while Google prioritizes responsive websites in its ranking, those that do not are penalized.

It is critical to ensure a good view for all browsers that the user may use. Using a CMS (Content Management System) to create the website is a resource that can help with the process because the CMS is a system that helps with content management, and most are already responsive.

Conclusion

If you're like most businesses, you've realized that to reach a larger and more influential audience. You need to be on the internet! And while creating a website design seems daunting at first, our guide will make the process easy for you. We'll help you create a unique and user-friendly website that will represent your company well online. So what are you waiting for? Let's get started!